About The PARTNERS
Erin Bauer, M.S., CQIA
As a solutions-oriented leader with over 25 years of experience in project and program management, omni-channel commerce, workforce development, strategic innovation, event planning, and change management, Erin delivers proven strategies that drive sustainable business success. Leveraging best practices, quality standards, industry research, and agile methodologies, Erin helps organizations achieve measurable results and long-term growth. In addition to consulting, Erin is a part-time instructor of geopolitical systems at the University of Wisconsin’s online master’s program in Sustainable Management, where the course explores corporate governance, risk management, team performance, and ESG policy evolution. Via her volunteer roles, Erin is a frequent speaker and presenter on leadership skills development and modern workforce performance issues.
Rick Bauer - 7x Sitecore MVP
Rick is a 7x Sitecore Strategy MVP with a unique 360-degree perspective in the digital marketing ecosystem. He has led digital marketing teams as a CMO, VP, and Director. Rick has worked for multiple key Sitecore partners, and worked in leadership roles at both Sitecore and CoveWith deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He's a frequent speaker on topics like AI in marketing, omni-channel personalization, and the future of content strategy - bringing a pragmatic, insight-led approach to every conversation.
At Your Service
We provide objective business strategy that prioritizes focused outcomes and accessible communication. Our firm eliminates traditional consulting bloat by delivering high-impact results through a direct, partner-led model - offering deep expertise across two distinct service pillars: Digital Marketing Strategy and Change Management.
Our team brings veteran leadership to every engagement, including thirty years of experience in digital, marketing strategy and leadership. We also provide advanced expertise in organizational change management and sustainability frameworks. While our disciplines are separate, we share a commitment to objective, pragmatic strategy. We operate as independent advisors who bridge the gap between complex business goals and practical execution.
Supporting global organizations across several key industries including Healthcare, Retail, Manufacturing, IT, Education, and Travel and Hospitality, our services are available for targeted one-off projects or long-term strategic partnerships. We focus on clear deliverables and meaningful business value, ensuring every engagement is straightforward and centered on your specific success metrics.
Erin's Credentials
- Instructor - University of Wisconsin-Green Bay, Geopolitical Systems in Sustainability
- Conference Committee Member & Presenter - Sustainable Business Council
- Communications Chair, Board of Directors - B Local WI
- Certified Quality Improvement Associate - ASQ
- Certified Scrum Master - Scrum Alliance
- Masters of Science in Sustainable Management - University of Wisconsin-Superior
- Bachelor of Arts in Business Administration - Mount Mary University
- Associate Degree in Marketing - Waukesha County Technical College
Rick's Credentials
- 7x Sitecore Most Valuable Professional (MVP)
- Leader of Digital Marketing Training & Development - Sitecordial
- Production Manager - Milwaukee Irish Fest
- Podcast Host - Sitecore Standard Values
- 30 years of executive level leadership experience
- Technical Degree, Music Production & Engineering - Berklee College of Music
Join the Crew!
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